With the growth and success that craft beer has had in recent years, "Big Beer" companies have been trying to find a way to compete in the craft beer market. While Craft Beer makes up just 6% of total annual beer sales, the other 94% is made up of "Big Beer" companies, 90% of that 94% by Anheuser-Busch InBev and Miller Coors. By masking the labels and buying out smaller craft breweries, they have been able to infiltrate into the market and into the hands of the less informed craft beer drinker.
First its important to properly define Craft Beer. According to the Brewers Association, a Craft brewer is Small, Independent, and Traditional.
Small - annual production is 6 million barrels or less.
Independent - Less than 25% of the craft brewery owned or controlled by an alcoholic beverage industry member who is not themselves a craft brewer.
Traditional - A brewer who has either an all malt flagship or has at least 50% of its volume in either all malt beers or in beers which use adjuncts to enhance rather than lighten flavor.
Craft beer has become somewhat of a "luxury item" or "splurge" during what has been a time of economic hardship. The craft beer industry despite the economy has continued to see growth. Therefore, if the consumer is going to indulge in craft beer, it's important they know what they are investing their hard earned cash in. Listed are a few "not so craft, craft beers".
Blue Moon
Probably the most common. Introduced in 1995, this beer is owned and operated by Miller Coors.
Shock Top
Owned and operated by Anheuser Busch.
Goose Island
"The Craft Beer of Chicago" this brand was bought in 2010 by Anheuser Busch.
Kona
The "Craft Beer of Hawaii"? Owned partly by the Craft Brew Alliance and you guessed it, Anheuser Busch.
Leinenkugel's
Bought by Miller Coors in 1988.
Widmer Brothers
Part Craft Brew Alliance, Part Anheuser Busch.
This is in no way an effort to sway your decision one way or the other. We drink what we like; be it an Arrogant Bastard or a Natty Ice. It is however important that you know what you are getting when making the decision to support craft breweries. Just because it's next to the Stone, Lagunitas, or Smuttynose doesn't make it a craft beer.
Cheers.
No comments:
Post a Comment